What are the most successful cell tower lease negotiation strategies?
The Party with the Most Information Wins
Firstly, the most important thing is to make a decision using all of the necessary information. The party with the most information always wins. For instance, imagine purchasing an automobile without knowing anything other than the fact that it is a car. Is it a new or used car, is it an automatic or a manual transmission, what options does it include, etc. Unfortunately, without that type of data, you will not have enough information to make a proper decision – let alone – a good decision. As you can imagine, the same holds true with a cell tower lease.
Do Not Rush Into a Decision
Secondly, do not rush into a decision that will end up committing you for decades into the future. There is no such thing as a “today-only” offer in the cell tower lease industry. It is a tactic used to get you to make a decision that you may not have, given the proper time to reflect, given the proper information, or the proper advisors to consult. We often make hasty decisions on emotion, and are normally ones that we regret. Whereas, rational decisions tend to be based on careful consideration of all options.
Have One or More Experts On Your Side
Thirdly, successful cell tower lease negotiation is more likely when you have an expert on your side. Just like going into court without an attorney, or building a house without a general contractor, you should not negotiate a cell tower lease without an expert that understands the telecommunication industry and who has the necessary experience and reputation in the industry to promote your best interests. Experts that are worth their value provide a benefit that far exceed any one-time expense for their services. It is absolutely no different when it comes to a cell tower lease – where one uniformed decision can cost hundreds of thousands of dollars.
Would you like help negotiating a new cell tower lease, or perhaps help maximizing a cell site lease extension? Whatever your cell tower issue, we are here to assist you.
Before moving forward with a long-term commitment without the necessary information, explore your options with a complimentary consultation!
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